Ever since Happy Socks’ launch during Stockholm Fashion Week 2008, the style-conscious sock-buying public has fallen in love with Happy Socks’ endless variety of playful, brightly colored, high-quality sockwear. Having gone from just an idea in the minds of the company’s founding duo a year ago, to selling at 600 shops in 20 countries, Happy Socks has exceeded all expectations, and is now represented at a rapidly growing list of top-tier fashion apparel boutiques in the US and throughout Europé.