Hoff by Hoff was founded in 2001 in Copenhagen, Denmark, by Mette Hoff who is the designer of the collection and the managing director of the company. The collection consists of lingerie, night- and lounge wear. Feminine tops, t-shirts, shirts as well as delicate dresses match the underwear and make the collection a unified whole and a unique concept. Swimwear has been added to the line from summer 2009. The styles are simple, sometimes almost strict with a distinct Scandinavian look. But they are also very feminine and sensual with focus on sophisticated fabrics, carefully thought-out shapes and the perfect fit. Moreover the collection is relaxed, laid-back and easy to wear.