The History of KÖN & MÖN Kasper Örgaard Nielsen (Kön) and his wife Designer Majbrit Östergaard Nielsen (Mön) started up Kön & Mön in 2005 under the brand Elton. The idea behind the Kön & Mön is to make Jeans for women 30+, who want cool jeans with washes and details from the latest fashion, combined with commercial fittings. We want it to be possible to get trendy jeans with a becoming fitting and a suitable waist height - also for women with female shapes. Mission: all women have the right to cool jeans We do not believe in the term ideal measurements because women are naturally diffrent and this is why we are fighting for all women to have the right to have cool jeans.