Rudolf Dassler founded his company PUMA in 1948 and at the same time, he registered the first PUMA logo picturing a puma jumping through a slim letter ”D” (for Dassler). This logo is reliving a reliving a revival with the “Rudolf Dassler Schuhfabrik” collection; the designs focus on the heritage of the company which the strong and charismatic Rudolf Dassler founded nearly 60 years ago,