Whyred at a Glance – Clean Living Under Difficult Circumstances. Whyred appeals to the anti-conformist, the individual who aspires to a life filled with independent choices and free-spirited outlook. Whyred embodies a grown-up, no-fuss approach to dressing where collection pieces year after year become classic wardrobe staples. Established on the style values of mods way of dressing, Whyred is a combination of clean lines, neat shapes and quirky details. Influenced by the music and art scenes, the design concept like the client has an intellectual appreciation for these genres of inspiration.