Breakthrough for the shopping club Campadre – turning to profitAfter several years of investment, the shopping club Campadre reports a positive result for 2017. Now, more investments are expected to create growth in the Nordic region. The goal is to reach a turnover of one billion kronor in 2020.
Campadre is the Nordic region's first and largest shopping club for exclusive brands. The shopping club has gradually built up a large membership circle with over two million customers in the Nordic region who can shop premium brands in fashion and interior design at very attractive prices.The target group consists primarily of strong and brand-conscious urban residents.
2017 became a breakthrough year for Campadre. The company, which showed strong growth over the last three years with over 30 percent in annual sales growth reports new record turnover for 2017 of 200 million kronor, an increase of 40 percent compared with the previous year. At the same time, EBITDA profit was positive with just over 4 million kronor. The Swedish market is the largest, closely followed by Norway and Finland.
Stefan von Stein, CEO Campadre, comments:
- During the recent years we have focused our efforts on building a well-functioning and scalable infrastructure for e-commerce. It is now beginning to yield results in the form of significantly increased sales and an influx of new customers. Only during 2017, Campadre acquired 200 000 new members.Through smart solutions in optimization of the site we have been able to generate a high conversion rate with greater average order value.Campadre collaborates with a careful selection of brands in the premium segment. Filippa K, By Malene Birger and Odd Molly are among the range, for example. The offerings vary with time-limited sales of collections that may belong to both the current and the previous season.
- Our cooperation model for the brands seen on our platform has also contributed to our sales growth. We work with our suppliers, find solutions for when we take over the volumes and become a partner in their growth strategy. We believe it contributes to sustainability, since far from everyone in the fashion and interior industry has the opportunity to create successful e-commerce or to plan it’s warehouse in an optimal way.The success of 2017 provide opportunities for further growth. The brand range will be expanded, the central warehouse will be expanded and more delivery options to the customer will be launched.
- E-commerce in fashion and home decor is increasing continuously but is complex in it’s nature. We have created a model that is well-supported and can be scaled up to a much greater extent. We are only at the beginning of our journey, concludes Stefan von Stein.